In Praise of Big Organic: Myra Goodman at TEDxManhattan

Myra Goodman and her husband Drew founded Earthbound Farm on a 2 1/2 acre backyard garden in Carmel Valley, CA in 1984. Both were recent college graduates, “city kids” from Manhattan, who became self-taught farmers and intuitively resisted handling agricultural chemicals. Earthbound Farm has grown from humble beginnings to become the largest grower of organic produce in North America, with more than 200 farmers cultivating 53,000 organic crop acres. Their products are available in 75% of supermarkets across the country, and their farming practices avoided the use of more than 19 million pounds of agricultural chemicals in 2013 alone. Earthbound Farm was the first company to successfully package pre-washed salads for retail sale in 1986, and the first to pack their salads in 100% post-consumer recycled plastic containers.

Myra has authored three cookbooks that share her passion for delicious food and a healthy planet: Food to Live By — The Earthbound Farm Organic Cookbook; The Earthbound Cook — 250 Recipes for Delicious Food and a Healthy Planet; and her new book, Straight from the Earth — Irresistible Vegan Recipes for Everyone. As a passionate advocate for organic food and farming, she has appeared on dozens of televisions shows including Oprah, Live with Regis and Kelly, Good Morning America Health, and has been featured in many publications including More, People and Bon Appetit. Drew and Myra still live on their original farm in Carmel Valley. They have two children, Marea and Jeffrey.

In the spirit of ideas worth spreading, TEDx is a program of local, self-organized events that bring people together to share a TED-like experience. At a TEDx event, TEDTalks video and live speakers combine to spark deep discussion and connection in a small group. These local, self-organized events are branded TEDx, where x = independently organized TED event. The TED Conference provides general guidance for the TEDx program, but individual TEDx events are self-organized.* (*Subject to certain rules and regulations)